How to Sell Used Panties

Last updated: April 21st 2021

For nearly 20 years, a thriving fetish business online engaged in buying and selling used women’s panties. While a strange business to get into, few businesses offer more money for essentially doing nothing. It’s certainly an interesting way to earn a fairly substantial secondary revenue source.


Once you have decided that this is an area you are interested in exploring, understanding how to sell used panties is very important. While there is a large market of enthusiasts who are willing to pay, this isn’t as simple or quick a business as many have made it out to be.

There are many options for selling your soiled panties, and knowing which will offer you the best chance to be successful isn’t immediately obvious. Each of these sites has its own costs and strengths, and there are certainly benefits to selling them directly to customers through social media or your own websites.

While it is important to make money selling your used panties, it’s also important to consider your own safety as there is a genuine risk in any information or pictures you release yourself. You can’t trust strangers online, so be sure that your own protection is a priority.

Women’s used panty buyers – who buys them?

The market for used panties sealed through the mail began around 20 years ago in Japan. While there is still an active market in Japan, the fetish has spread throughout the world.

The market is mostly comprised of men but includes a whole range of professions and incomes. While a person-to-person market like this is not easy to track, most people who have experience in this trade say it is far more common than believed.

Most of the men who purchase used panties online do so in order to smell them while masturbating, feeling a connection by smelling the woman who wore them. Other men are interested in wearing the women’s underwear themselves or various other fetishes.

Where to Sell used panties? – Best Platforms to Sell Used Panties Online

There are plenty of options for selling used panties online, and to have success, you should register with several of them and use other platforms to drive traffic to your underwear.

Remember, there are a lot of customers out there, but there is also a plentiful competition so you need to stand out. Pantytrust was one of the first sites nearly 20 years ago, but sites like PantyDeal and SofiaGray have come to dominate the market.

These two sites are currently the best sites that specialize in used panties, but being successful in selling your panties requires some extra marketing, so using popular webcam model sites to drive extra interest in your underwear is necessary.

Many Vids

This is another large site focusing on amateur video for amateurs looking to sell their online content. There are many opportunities for interaction and promotion, such as their contests section.

They offer cash prizes to the winner in several different categories, so promoting using a site like this is a good way to get attention. While posting videos are welcome but not necessary for sites like this, it is essential to post a few sexy pictures to create a connection with your potential customers.

This site, like the others, has an opportunity to add physical items to your offerings, including selling your used panties.

Cam Model Store

This store is intended for webcam models who sell items to customers they meet online. The site works with any webcam site, and not only will it allow you to sell used panties to interested customers, but it will also allow you to sell other merchandise, accept tips, and even charge customers by the minute for talking on the phone with you.

Everything is done through their secure network, so it’s impossible for a customer to find any personal information. Registration is easy and you can upload any merchandise you want and set the price.

Updated with real-time statistics for tracking information and their ability to integrate with any other network make this an invaluable tool for selling used panties online.

Extra Lunch Money

The main intent of the website is for amateurs to sell their adult content online. Photos, videos, webcam sessions, live video chats, and text are things that people can market and sell on this site.

Along with the available media, there is also a section with physical goods like used underwear. This is a minor part of the intent of this site, but with a large number of users and many opportunities for interaction, it is a good place to interact with potential fans.

This is how you separate yourself from your competition – direct interaction. Buyers are looking to buy a connection with you; the underwear is only a part of it. The connection of a message or phone call makes the panties more marketable.


This is the biggest site dedicated to selling used panties and boasts over a million buyers and sellers trading online. This site is a subscription-based service, and they charge $19/month to have a profile for selling your underwear and other items fans might be interested in.

While they specialize in used panties, this site also has the message and chat features for customers to connect with the women they are interested in and offers you another chance to connect with customers who may be looking for a more personal connection than just soiled underwear.

The site offers a secure and anonymous experience and boasts a customer base primarily interested in buying used panties.


This is another site that advertises as the largest site dedicated to selling used panties online. There doesn’t appear to be much agreement here, but it appears to be a similar site to Pantydeal, but without the live chat and messaging features of Pantydeal.

They appear to be catering to higher-end customers, advertising the better quality of used panties than others. Like the other sites, they offer a secure and anonymous transaction experience not to worry about your privacy.

In an effort to attract younger college students to sell their underwear, sofa gray is offering a $10,000 scholarship open to any students who complete their essays.

This is a good way to show social responsibility, but also a good way to find more college students who want to earn extra money selling their used panties.

Sell used panties through your own website

Ideally, your panty business can build through dedicated fans and you can make the maximum amount of money for your used panties. The best way to ensure this is by running your own website.

While it doesn’t offer the ease and convenience of using one of the panty selling or webcam sites, you also don’t have to share your revenue with another company through commission or monthly membership costs.

Also, by controlling your own website, you’re making yourself the brand rather than your used underwear. People who are fans of your website may begin by purchasing your panties, but now you also have a market for other interactions and items you can charge for.

How much to charge for selling panties online?

Setting your price is an essential decision for your panty business. Setting your prices too high will cause potentially interested people to click away, while setting them too low will diminish your apparent value.

A realistic range to set would be $20-$30 before you build a fan base.

It’s better to begin low and offer additional things for an extra cost. Maybe an extra $20 for a few pictures of you wearing the panties with the order, or for an extra $40, you will talk to them on the phone when the panties arrive.

Offering your fanbase a range of options to choose from will increase the revenue you can potentially bring in, so don’t be afraid to offer premium services.

How to ship?

Now that you’ve found a customer willing to buy your used underwear and he’s paid you, now you need to get him his product. For most used panty enthusiasts, the smell provides the real appeal to used underwear, so you need to preserve the smell as best as possible.

Ziplock bags should be used at a minimum, but a small investment in a vacuum food sealer may provide great returns.

Often, you may find customers overseas, and shipments can take several days, so a vacuum sealer can provide a longer shelf life and ensure satisfied customers who will shop with you again.

You must never provide your own return address when shipping. The potential for a wrong address or lost package is minimal compared to the potential of giving someone buying your used panties your home address. Just accept that packages won’t be returned and be ok with it.

How to protect your privacy?

Beyond not giving your customers your return shipping addresses, there are several other ways to protect your own privacy. Obviously, do not use your real name when marketing anything related to your underwear sales. Make up a persona and the only market using that persona.

Do not promote your underwear business or any part of that persona using your actual social media accounts. Be sure to also not use any pictures in your panty marketing profiles that are available anywhere else on the web.

It is very easy to search the web for pictures, and if you have a picture from your panty website and also on your personal Twitter page – this means anyone who’s curious can easily find your actual Twitter page, your real name, and thus a whole range of easily available information.

People even will not use the post office near their home, so their customers cannot find out which neighborhood they live in.

Tips to increase sales!

Keep in mind, the reason people are interested in buying your used underwear is you, not your underwear. They are buying a tangible connection to you, and everything you can do to make that connection more tangible increases your marketability.

It is best to offer a range of styles and fabrics. The offer should maintain a good distribution of full-back, thong, and G-string panties to cater to different tastes.

Many enthusiasts prefer cotton panties for their superior absorption for smelling, but others prefer silky or lacy panties.

To promote yourself and find new customers interested in buying, it’s best to pay special attention to your profiles on the various sites we’ve mentioned. You should have plenty of sexy pictures of yourself rather than just one or two. Many pictures increase the time that users are engaged with your content, and thus are more likely to become engaged.

Videos are also enormously effective for finding the attention you’re seeking, but caution should be taken for overexposure. You do not want to post nude pictures or videos; customers want to have a unique experience, and that’s diminished if you’re offering too much for free to the public.

They are paying for an exclusive experience. If you’re comfortable, offering nude pictures or videos as part of the purchase can make your panties irresistible.

Engage with every customer, you will quickly learn that most people that message you won’t be worth your time, but this is an exercise you must go through to find dedicated fans who will keep buying your panties month after month.

Thanks for reading.



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